This project began as a brainstorming session for the brand concepts of a friend’s vegan sause company. She wanted the look and feel of the brand to be classic and simple, with a play on the classic spelling of the word “sauce.” I explored how multiple flavors could be adapted into the design by changing the colors but keeping the same polished, clean look. The brand kit outlines the hex codes used for each logo, guidelines for messaging/ aesthetics, and the key points she wanted to get across.